Privacy perspectives have always been changing. They are different from a person to another. Whether it is for the right to use an entertainment app or to simply get a ride, we tend to agree to loosen some privacy standards. it sometimes feels natural to notice when our privacy is being violated, often we just have a hard time deciding what’s private and should stay that way and what is just not.
By consensus in public GitHub forums and open Zoom meetings, the W3C members get to collaborate on and determine new rules that browsers and the whole WEB ecosystem follow. Privacy is one of those rules.
Although, The global web privacy war has been negatively affecting their mission for years. For so many, tech giants that manage their own browsers are capable enough of creating more private WEB environments. They are lost between users, lawmakers, and companies that clearly are against more privacy as they would not benefit from the change. So now, the case is in the hands of the World Wide Web Consortium.
Businesses that rely on third-party tracking including ad tech agencies and even bigger companies such as Facebook are trying to preserve their ability to cross-track users. Some of them are well represented within the W3C community and, by having influencing members that aren’t on the same page as browsers engineers and user privacy advocates, the conversations are slower than usual and therefore decisions are taking way longer.
While browsers remain the number one responsible for users' data, users keep on expecting better data handling and protection from them. The pressure is rising and pushing the community to accelerate the discussions of the proposals, the reforms, and new privacy standards… Apple’s latest change on their app tracking policy was one of them.
